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Dr. de Brentani has research interests in the areas of new product/service development, new product evaluation and product/service marketing in the business-to-business sector. She has been awarded several research grants and Awards of Academic Excellence for her research and has published in such journals as Journal of Product Innovation Management, Industrial Marketing Management, International Journal of Research in Marketing, Journal of Business Research, European Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Marketing Management, and International Journal of Bank Marketing. In addition, she has presented refereed papers at national and international conferences, research workshops at professional seminars and as visiting speaker at various universities.
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