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Dr. Grohmann’s research focuses on sensory aspects of marketing, scale development, branding, and retailing.
Dr. Grohmann has co-authored articles published in the Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Psychology & Marketing, and Journal of Business Research. She has presented at conferences of the Association for Consumer Research (ACR), the Society for Consumer Psychology (SCP), the European Academy of Marketing (EMAC), the European Association for Consumer Research (EACR), the Administrative Sciences Association of Canada (ASAC), and the Society for Marketing Advances (SMA).
Her research has been funded by the Fonds Québécois de la Recherche sur la Société et la Culture (FQRSC), the Social Sciences and Humanities Research Council of Canada (SSHRC), and the Bell Center for Research on Business Process Innovation. Dr. Grohmann was the recipient of the 2004 John Molson School of Business Junior Researcher Award, and the 2003 Omer DeSerres Outstanding Paper Award presented at the 6th Retail Strategy and Consumer Decision Research Seminar of the Society for Marketing Advances.
Dr. Grohmann's teaching interests are in retailing, brand management, and marketing management. She has taught both undergraduate and graduate level courses, and is supervising M.Sc. and Ph.D. students.
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